The architects and designers at Ashton Woods have a knack for identifying the housing styles that will resonate with buyers in specific markets. They take their design cues from local trends and the architectural vernacular of each of the 12 markets in which the company builds.
“It’s kind of our culture that we pay homage to the place and to the lifestyle of that place,” says Jay Kallos, vice president of architecture for the Roswell, Ga.-based production builder that ranks No. 22 on the BUILDER 100 list of the country’s top firms. “We don’t just build a house from a plan we used in Austin in Florida.”
In the Naples Reserve community southeast of downtown Naples, Fla., a small cottage-style plan rules the day. The locally inspired Coastal is a long and narrow take on beachy casual living that, like other Ashton Woods models, can be personalized with dozens of iterations and options. Kallos says the relaxed resort-style vibe appeals to customers of all demographics—from snowbird retirees to families with children.