Philly Home Builder Taps Ty Pennington to Launch Business

04, Aug 2017


A Philadelphia entrepreneur has a somewhat novel idea for how to build new homes -- buy individual lots on the private market and "scrubbing" them. Philly.com reports in a Q&A with the builder:

In September, with help from former 'Extreme Makeover' host Ty Pennington, custom home builder Peter B. Rotelle, 48, will launch a new business — Studio E — based on a trademarked method for efficiently developing individual lots, from the acquisition and approval process, to custom site and house design, to putting the final touches on a $35,000 wine cellar off the kitchen. ...

...OK, now Studio E. What is it and what was the thinking behind it? "We’ve set up a system that’s completely, with a red bow, turnkey for someone to buy a custom home on a lot. I looked at the inventory in our marketplace, meaning land and lots. There was a tremendous amount of lots in the multiple listing service for sale by individual people. The inventory owned by individuals was greater than by any single building company. How can I take advantage of that?

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