Original post by Higharc
For smaller, local-market homebuilders, competing with large, well-established builders can feel like an uphill battle. But when it comes to delivering an exceptional customer experience, smaller builders have a hidden advantage. The ability to be more agile and customer-focused allows them to create a more memorable homebuying journey - if they know how to leverage their unique strengths.
This article draws insights from a recent webinar featuring Jeff Shore and Shant Samtani, who discussed how smaller builders can differentiate themselves and create a top-tier experience for buyers. Here's how builders can put these strategies into practice:
1. Customize the Experience [read more on each section]
2. Go Beyond Promises
3. Lean Into Differentiators
4. Prioritize Employee Happiness
5. Embrace Growth Through Discomfort
Deliver Top-Tier Customer: While smaller builders may not have the financial resources or brand recognition of larger competitors, they hold a powerful advantage: agility. By personalizing the customer experience, exceeding expectations, leaning into their unique strengths, and fostering a positive team environment, they can compete - and even thrive - against the giants in the industry.
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