If You’re Not Offering Smart Home Options, You're Likely Leaving Money On the Table
Article Featured in Builder Partnerships Monthly Briefing March 2022 Newsletter
81% of homebuyers list smart home features as their most desired feature in new home construction
There's no doubt that we’ve all been watching homeowners’ interest in smart home technology grow for a while now. So what’s changed? For new construction buyers, their once smart home desires are now becoming expectations.
Smart home options now present as "must-haves" for most people, especially for those between the ages of 25-44. And as a home builder, you should know that your prospective buyers prefer to pay for these improvements as part of the total price (which they finance) over a post-transaction cost. These buyers want options that help them on the day they move in and allow them to expand down the line.