Remember the days when the only options available to manufacturers to get the word out about their products were trade publications, trade shows, and exclusive distribution relationships? It was relatively easy for large manufacturers to consume the majority of the marketing bandwidth. As a result, the barriers to entry for smaller manufacturers with innovative products were very high.

Fortunately, technology has changed all of that. Today's digital tools make it easier for manufacturers to sell to builders, and virtual reality is only the next step.

Manufacturers can now take their message directly to the builder through multiple, low-cost forms of media. With access to organizations such as Builder Partnerships, manufacturers can connect with thousands of builders, tailoring their message to meet the needs of individual builders, and tracking engagement every step of the way.