Predictions for the 2025 housing market run the gamut, from economic turbulence and labor shortages, to project expansion and revenue growth. One thing is certain: the housing market is full of uncertainty. Now more than ever, home builders need to focus on strategies that help them market-proof their businesses.
Home building companies that are prepared for multiple outcomes have a better chance for survival. To quote Emma Shinn, “External outcomes are generally out of a home builder’s direct control, but how they respond is entirely in their control, and the speed in which they implement changes to adapt their business strategies, policies and procedures determines their success or failure.”
The good news is private home builders are generally more nimble and able to pivot when the market shifts which gives them a competitive edge. However, the ability to quickly adapt to a changing market requires strategic planning and decisive leadership. Strong leadership means creating a company culture that embraces adaptability. This includes ensuring collaboration between sales, design, and construction teams. When everyone is on the same page, it’s much easier to adjust strategies quickly.
A primary area of focus for home builders right now should be product management. Buyer preferences shift with economic conditions. Most builders take too long to make decisions and their product development timeline is too long. Implementing strategies to stay agile is crucial. These are some of the important topics that will be covered at the
2025 Executive Summit in April. Attendees will come away with a road map for maintaining affordability while offering the flexibility today’s buyers demand.
By staying flexible and proactive, builders can keep their businesses strong no matter what the market throws their way. To quote Chuck Shinn, “2025 is going to be a challenging year for home building. There are several headwinds for the industry that builders are going to have to navigate. They need to pay close attention to their sales traffic, net sales, construction costs, schedules, availability of labor, the mortgage market, what the FED is doing, what is happening with inflation, and what the new administration is doing. Builders need to pay attention to all of this and develop strategic plans for multiple strategies this year.”
The time to prepare for the uncertainty ahead is now. Shinn Group is here to help. We specialize in helping home builders strengthen their leadership skills and implement strategies to maximize performance and profitability under any market conditions. That’s the focus of the
2025 Executive Summit. The event will provide builders with industry insights and practical tools for a more successful 2025.
Contact us at 303-972-7666 or
info@theshinngroup.com to learn how we can help you market-proof your business.
