Original article by NoviHome
The latest episode of the Novi Knows podcast brings a fresh perspective on how technology is revolutionizing the homebuilding and homebuying experience. Featuring Alicia Wilson from Level Homes in Louisiana and Liz Bowen from NoviHome, the discussion dives into the practical ways NoviHome’s innovative platform is transforming industry practices, streamlining communication, and enhancing buyer engagement.
Navigating Snow and Industry Challenges
The podcast kicks off with a chat about snowstorms hitting areas in the South—a rare treat for guests Alicia and Liz. This amusing backdrop highlights how contrasting environments shape diverse approaches to tools like the NoviHome system. Though snow isn't a day-to-day challenge for most builders, staying adaptable—whether to weather or evolving buyer needs—is key to success.
Level Homes' Approach to Builder Technology
Alicia Wilson, who has been with Level Homes for 13 years, speaks candidly about her transition from cardiology to home sales and the tech-forward strategies she embraces. She describes how NoviHome’s Listings feature enables her team to share photos, updates, and virtual models of homes, giving buyers a clearer vision of their potential future ownership. By showcasing floor plans, community spaces, and even design centers through the app, Alicia's team tailors the homebuying process to each client’s preferences.
Streamlining Communications with NoviHome Listings
The Listings feature is a "sales efficiency tool," as Liz describes it. More than just a listing platform, the system allows real-time updates on available homes, construction milestones, and even broader community developments—such as a new pool being built. Alicia highlights how push notifications through the app provide potential buyers with instant updates, keeping them engaged and excited. Even previously inactive buyers often reengage when new homes or updates become available.
Beyond notifications, Alicia shares how Listings supports personalization. For example, clients interested in specific design choices, like granite colors, can review photos and videos directly through the app. This feature enhances their confidence in making decisions before formal appointments—saving time for both parties while adding a personal touch.
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