Original Articly by: Lita Dirks & Co.

A focus on interior merchandising is important for several reasons. Interior merchandising helps to create a visually appealing and attractive space, which can help a buyer imagine living in the space. By carefully arranging furniture and decor, interior merchandising can make a space more functional and comfortable to use, which can improve the overall experience for those using it. To make a loft or flex space pop, consider these design tips:
  1. Utilize furniture to create separate areas within the open floor plan, such as a seating area, dining area, and sleeping area. Multiple uses mean more value.
  2. Play with color: Choose bold accent colors to add visual interest and make a statement in the space.
  3. Add texture: Introduce different textures and materials, such as leather, velvet, and wool, to add depth and interest.
  4. Incorporate compelling lighting: Choose statement lighting fixtures, such as pendant lights or floor lamps, to add visual interest and create a warm and inviting ambiance.
  5. Use wall art: Hang wall art to add color and interest, and to help define separate spaces within the open floor plan.
  6. Incorporate plants: Adding greenery can bring life to the space and create a calming atmosphere.
  7. Utilize shelving: Install shelving to display personal items and to create a functional and organized space.

For commercial spaces, interior merchandising can help make the space more marketable to potential tenants, customers, or clients. For businesses, interior merchandising can play a crucial role in supporting the brand image and creating a consistent and cohesive aesthetic throughout the space.