Original Article by: ECI Software Solutions
If we’ve learned anything over the past couple of years, it’s that’s business complacency is a dangerous thing—and that being able to respond quickly to change is vital to business prosperity.
The COVID-19 pandemic changed everything in the blink of an eye—underscoring the importance of flexibility. In a world that had suddenly gone virtual, small and medium-sized businesses (SMBs) that were able to use technology to shift to remote work, add and upgrade digital sales and marketing channels, replace physical services with virtual ones, expand supplier and partner channels, and digitize other business processes were more likely to prosper than less agile counterparts.
In 2022, COVID-19 fears are subsiding. But many problems that formed during the pandemic have persisted, and new challenges have also emerged. From inflation to recession, and from supply chain interruptions to the talent shortage, SMBs are concerned about impact these trends could have on their businesses.
As a SMB owner, it’s unlikely that you can control their trajectory. But you can manage how you respond to them. Integrated, cloud-based business management solutions put accurate, up-to-date and complete information at your fingertips—so you can make better decisions about how to guide your business through volatile conditions.
OBSTACLES TO ADAPTING TO CHANGE
However, many SMBs are running their businesses with a jumble of spreadsheets, point solutions, and paper. This approach may work when your business is very small. But once you start to hire more people, expand your customer base, and add more offerings and services, things get complicated—and this approach is likely to become a liability that will stifle growth and hamper your ability to adapt when conditions shift.
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