Original Article by Lita Dirks & Co.
We understand that a model home is more than just a showcase—it’s a reflection of the community, culture, and lifestyle of the region it serves. For new home builders and developers, creating model homes that resonate with local buyers is critical to standing out in a competitive market. In this Regional Design Spotlight, we explore how to tailor model homes to local tastes in four distinct U.S. regions: Texas with Ladera Living, Florida with K. Hovnanian® Homes, the Midwest with Epcon Communities, and New England with Snyder Homes. Let’s dive into the design strategies that make these homes feel like home for their target audiences.
Texas: Ladera Living – Bold, Warm, and Timeless
Texas is a land of big personalities, wide-open spaces, and a deep appreciation for tradition blended with modern flair. For Ladera Living, a Texas-based builder known for quality craftsmanship, model homes need to capture the state’s rugged yet welcoming spirit.
Design Approach:
Warm, Earthy Palettes: Think rich terracotta, warm beige, and deep saddle brown, inspired by Texas’ landscapes. Accent with bold turquoise or burnt orange to nod to the state’s vibrant culture.
Rustic Modern Fusion: Combine natural materials like reclaimed wood beams and stone fireplaces with sleek metal accents and contemporary furnishings. A leather sectional paired with a sleek glass coffee table creates a perfect balance.
Spacious, Functional Layouts: Texans value space for entertaining. Open-concept kitchens with oversized islands and adjacent outdoor living areas (complete with a built-in grill) cater to family gatherings and barbecues.
Local Touches: Incorporate subtle nods to Texas heritage, like framed artwork of longhorns or a custom shiplap wall inspired by Fixer Upper-style farmhouse chic.
Why It Works: Ladera Living’s model homes feel authentic to this part of Texas’ blend of tradition and modernity, appealing to buyers who want a home that’s as bold and welcoming as the state itself.
Florida: K. Hovnanian® Homes – Coastal Elegance with a Modern Twist
Florida’s sunny climate and coastal lifestyle demand model homes that feel light, airy, and effortlessly luxurious. K. Hovnanian® Homes, a national builder with a strong presence in Florida, excels at creating homes that embrace the state’s laid-back yet upscale vibe.
Design Approach:
Soft, Coastal Colors: Use a palette of crisp whites, sandy beiges, and soft blues, accented with coral or seafoam green. These hues reflect Florida’s beaches and create a serene atmosphere.
Indoor-Outdoor Flow: Maximize natural light with large sliding glass doors that open to lanais or outdoor kitchens. Furnish these spaces with weather-resistant wicker furniture and tropical plants like palms or hibiscus.
Luxury Details: Incorporate high-end finishes like quartz countertops, glass tile backsplashes, and brushed bronze fixtures to appeal to Florida’s luxury market.
Low-Maintenance Appeal: Highlight durable, easy-to-clean materials like porcelain tile flooring and stain-resistant fabrics, perfect for Florida’s humid climate and active lifestyle.
Why It Works: K. Hovnanian’s model homes capture Florida’s coastal charm while offering modern sophistication— “warm” and “calm,” as clients often describe their ideal spaces. This design resonates with buyers seeking a relaxed yet luxurious retreat.
