If you’re still standing in today’s market, take a moment to acknowledge that. It hasn’t been easy. This cycle has tested margins, patience, processes, and people. And yet, here you are. That says a lot. But let’s be honest: survival isn’t the long-term goal. Thriving is. Are you positioned to capitalize on what comes next?

Markets don’t stay down forever. The shift will come. Momentum will return. Buyers will re-engage. Confidence will rebuild. And when that happens, the builders who pull ahead will be the ones who used this season wisely. They’ll have clear positioning instead of vague messaging, tight operations instead of patchwork processes, aligned teams instead of siloed departments, and smart technology instead of spreadsheets and guesswork.

In the next phase of the market, three factors will separate leaders from the pack:

1. Differentiation
As competition intensifies, standing out will require more than price adjustments. Builders who clearly define their value proposition, sharpen their brand positioning, and create a distinct customer experience will command stronger margins and deeper loyalty.

2. Operational Optimization
Margin pressure has exposed inefficiencies across the industry. The recovery will favor companies that have streamlined workflows, improved cost controls, strengthened trade relationships, and built predictable, repeatable systems that scale.

3. Strategic Use of Technology
Technology is no longer optional. From data visibility to communication platforms and automation tools, the right systems create clarity, speed, and accountability. Builders who leverage technology effectively will operate with greater confidence and control as volume returns.

That’s why the 2026 Executive Summit is focused entirely on helping you prepare for the recovery. It’s designed for builders who don’t want to wait and react, they want to reset and lead.

Here’s what you’ll walk away with:
  • Ways to clearly differentiate your business so you’re not competing on price alone
  • Practical strategies to tighten operations and protect margins
  • Real-world guidance on using technology to create clarity, accountability, and efficiency
No fluff. Just focused, relevant strategies built for the way home builders actually operate.

Now is not the time to pull back. Now is the time to get aligned, get trained, and build the foundation that allows you to win when the market turns. The recovery is coming. Will you be ready to take advantage of it?

If you’re ready to rise above the rest, compete smarter, and lead stronger, join us March 11-13 in Breckenridge, Colorado, for the 2026 Executive Summit. Learn from the best minds in the industry, grow your network with high-caliber peers, and return energized with new insights and strategies to lead your business forward.

We’re making an unprecedented offer so teams can attend together: Register one attendee and bring a second attendee for FREE. If you don’t have a team member that can join you, ask about our special offer for single attendees. Hurry! These specials end February 28. (Offers valid for new registrations only. Offers cannot be combined with any other specials or discounts.)