They peer into the kitchen cabinets. They stand in the walk-in closet, imagining how their Gucci loafers will look upon the racks. They ask a million questions, like “How big is the water heater?” and “What’s the rating on the neighborhood school?” As well they should, because for most home buyers, purchasing a newly constructed home is the biggest investment they’ll ever make. It’s natural that shoppers will feel their emotions ping-pong between thrilled and anxious, and whether they are a first-time buyer or an empty-nester starting a new chapter, they’ll be scrutinizing every last detail. That’s when key selling points, like steam showers, can help seal the deal with on-the-fence home buyers.
Shoppers Home in on Bathrooms
Since the 1990s, the American master bath, as a concept, has exploded both in size and in luxury, making it one of the crucial rooms in the home. “Souping up your bathroom with spalike fixtures is becoming de rigueur,” reports renowned architect and spa designer Robert D. Henry, in The New York Times. What used to be a utilitarian room for a quick shower and shave is now seen as an opportunity to create an oasis. Today’s home shoppers are on the hunt for plush bath features, including shower heads that create a tropical rainstorm effect, vanities that seem to float in thin air, and of course, spa-grade steam showers.
In fact, simply deploying the words “steam shower” in a listing can raise the selling price of a home and reduce its time on market, according to Zillow. The company analyzed nearly four million homes nationwide listed for sale between 2016 and 2017, and found that “listings mentioning ‘steam showers’ saw the highest sale premium of all the keywords analyzed – selling for 29 percent above expected values.” This was the highest premium among more than 100 listing terms, such as “gourmet kitchen,” “garage,” “sub-zero fridge,” and “solar panels.” Zillow’s research also found that other spa- or wellness-focused features, including “meditation room” or “free-standing tub” were found in top-performing listings.
While everyone has different style preferences, “being specific and strategic with your home’s listing description can have a big financial payoff,” wrote Jeremy Wacksman, Zillow’s Chief Marketing Officer, in the report. “Homes with spa-inspired bathrooms, chef-like kitchen amenities, and certain craftsman or farmhouse features are very popular among today’s buyers. If you have these features in your home, try to highlight them in listing photos and descriptions as it may help catch a future buyer’s eye.” A beautiful steam shower offers a “wow!” factor that is hard to beat.
Remind Buyers about Resale Value
Steam showers and other spa amenities don’t just boost the value of new construction, either. Home buyers may be interested to hear that, should they want to sell their home in the future, having a luxurious bathroom is one of the top three investments likely to add resale value to the home, according to the National Association of Realtors. The same association notes that a steam shower adds value to the home simply in terms of enjoyment, too, putting bathrooms at a high ranking—9.6—on its “joy scale.”
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Reassure Home Buyers about Costs
Steam showers have the frisson of luxury, but in fact they are a practical, eco-friendly feature that consume very little in the way of natural resources. Steam showers typically use less than two gallons of water for each session. Compare that to the 80 to 100 gallons of water a soaking tub calls for. For someone who takes a bath every two days, that’s at least 240 gallons of water per week—for just one person in the family. If there are multiple users in the home, water consumption escalates even more. Compare that to a week’s worth of steam showers, which sips a mere 14 gallons of water.
In terms of energy use, a steam shower typically costs less than $1, which may reassure homeowners concerned about utility costs. In comparison, running a dehumidifier in a basement can exceed $50 a month. Sales professionals can also remind home shoppers that MrSteam has the exclusive AutoFlush: an automatic self-cleaning system that removes any sediment, allowing for long generator life and minimal maintenance.
Health & Wellness Benefits
According to research from the Global Wellness Institute’s report, “Build Well To Live Well,” consumer demand for wellness lifestyle real estate is on the rise. “In the U.S. alone, there are an astonishing 1.3 million potential buyers each year. In addition, homes designed to improve people’s wellness are now commanding 10- to 24-percent higher price premiums,” the report says. It called the home “the last frontier in wellness.”
There’s even a new magazine, Well Home, that focuses on homes that incorporate wellness facilities, such as hydrotherapy exercise pools, massage areas, fitness studios, and steam showers.
With more than 41 Benefits to Steam Bathing, from respiratory health to skin care, home buyers will be delighted that their new house has an innovative, 5-star wellness amenity.
Aromatherapy: Inhale and Unwind
Wellness-oriented home buyers may be especially drawn to MrSteam’s AromaSteam system, which elevates a steam shower into a personal spa by automatically infusing scent into the warm, fluffy steam. Essential oils can help a homeowner with their health and wellness goals. Zesty, refreshing mint reinvigorates a body to tackle the day, for example, while lavender’s soothing, calming properties may lead to a better night’s sleep.
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