Original blog by: New Homes Sales +
Recently, I have had many clients share that their inventory of move-in-ready homes, in certain areas and price points have been piling up. Clearly when rates were lower, many builders understandably felt emboldened and bullish about building inventory, and now with normalized to difficult market conditions, are starting to feel the pinch.
Now is the perfect time to analyze your inventory of Showcase homes and create systems and processes to ensure that we sell these homes seamlessly and profitably. If we don't work this out now, then unfortunately, in some instances, they could become what is known as a "workout" with the banks.
I have created a whole White Paper on this topic, full of much more detail. If you would like a copy, please click on the link at the end of this blog. Meanwhile, here is a three-minute read with just the highlights and best practices, to ensure you have a proactive plan in place to sell your showcase homes from strength and with passion while maximizing profitability.
Do a MAP Analysis
I love acronyms as a way of remembering to keep things simple, and created this one a decade ago to help us analyze our inventory and make the necessary changes easily and effectively.M = Marketing
A = Appearance
P = Pricing and Promotion
For this blog, I will focus mainly on Marketing, and touch on Appearance, Pricing and Promotion. The White Paper has much more detail on Appearance, Pricing and Promotion.
MARKETING
Review all marketing material and ensure that your showcase homes are being marketed correctly. Such as:- Website
- MLS
- New Home Platforms Such as: Zillow, Realtor.com, Redfin, Trulia, Home.com, and Livabl
- Social Media: Facebook, Instagram, etc.
- Consider creating a Marketing Campaign for your "Showcase homes"
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