SAVE YOUR SPOT!
Many builders struggle with the product development process - offering too many plans or the wrong plans for the market which ultimately leads to fewer sales and low profitability.
Current plans are missing the mark for several reasons:
- Not designing the right product for the target market and/or buyer
- Putting the cart before the horse in the design process causing higher costs and lower margins
- The quantity of sales per plan is extremely low
- The current process takes too long to get to market
In this webinar, you will learn the key reasons many plans are underperforming and how to optimize your product development process and product catalogue to help you sell highly profitable homes faster, smarter and more profitably.
Key Takeaways:
- How to optimize and streamline your product development process for superior success
- How designing for performance first leads to lower costs and higher profits
- Implementing the right technology and design automation to supercharge your product offering
Join us for this FREE webinar on Wednesday, June 25, 2025 @ 10am MT / 12pm ET
Speakers:
Brian Wildermuth
Executive Vice President, Shinn Group
Before joining the Shinn Group in 2023 to oversee its generational business transition, Brian spent 40 years in the real estate industry. As an entrepreneur, he played a key role in the revolutionizing omni-channel marketing, held C-level positions in the title industry, and led major divisions at a large public business and marketing services firm.
As a consultant and business coach, public speaker and facilitator for Shinn Group, Brian helps home builders with strategic planning, marketing strategy and technology implementation efficiency.
Ed Hauck
Senior Consultant, Shinn Group
Ed spent 22 years at Rouse Chamberlin Homes, where he became a partner in the business and led efforts in purchasing, estimating, and new product design, focusing on cost control and process efficiency. He also built two award-winning design centers and was named "Builder of the Year" in 2011.
Now an established and proven public speaker, instructor, facilitator and consultant with Shinn Group, Ed helps builders streamline operations and reduce construction costs nationwide.
Jennifer Hoops
Solutions Consultant, Higharc
Jennifer is an award-winning leader in the homebuilding industry, recently recognized as one of Professional Builder's Top 40 Under 40. With years of experience leading product development teams at major builders like Pulte and Beazer, Jennifer brings deep insight and innovation to every facet of the homebuilding process. Her passion for the industry began early - sweeping out homes for her father's company as a child - and has grown into a lifelong mission to improve how we design and build the spaces people call home.
Holding degrees in both architecture and political science, Jennifer combines design thinking with strategic policy insight to better understand how consumer behavior, market dynamics, and product availability intersect to shape the built environment. Frustrated by the limitations of existing plan and option management tools, she has recently stepped outside traditional roles to ask bold questions: How can we truly make our industry more efficient and profitable, while empowering people to find the home of their dreams?
Today, Jennifer is focused on identifying the real challenges in the preconstruction phase of homebuilding and driving forward innovative, practical solutions that can transform the industry from the inside out.