Wednesday, November 12, 2025
VIRTUAL Meeting: Link & Access Code Provided Below
Corporate Co-Chair: Tina Haro, Simpson Strong-Tie
Builder Co-Chair: Mike Weber, NileBuilt Corp.
Builders, Remodelers & Associate Members Invited!
Crack the Builder Code: How to Sell, Stand Out, and Win Long-Term Business with Builders.
1:30 p.m.-2:00 p.m. ET
Winning with builders starts by defining your ideal customer and understanding their needs. Whether it’s a national builder with 50,000+ starts or a luxury custom firm with multi-year cycles, clarity on who you're targeting—and who makes decisions—is essential.
Relationships take time, so be ready when opportunity arrives. Know your business cold: lead times, current and future capacity, inventory vs. made-to-order, pricing, payment and scheduling processes, and your negotiation boundaries.
And know your builder just as well. Understand their pain points and how you solve them. Real success isn’t the first order—it’s sustained partnership, consistent results, and the flexibility to evolve with their needs.
Key Takeaways:
Learn to identify your ideal builders, pitch them effectively, and nurture strong business relationships that last for years.
Speaker:
Kenny Siggs, Consultant, Builder Partnership/Shinn Group
Bio:
Kenny Siggs is the third-generation owner of Siggs Air Conditioning and a seasoned construction and operational leadership executive. He holds a bachelor's in building construction, a master's in management, and an MBS, and maintains both General Contractor (CGC) and Air Conditioning (CAC) licenses. With career experience spanning high-rise construction, large-scale production homebuilding, custom homebuilding, and corporate strategy, he has led complex initiatives across multiple markets and business environments.
In his current role as a consultant with Shinn Group, Kenny advises homebuilding organizations on operational excellence, cost optimization, procurement strategy, and scalable growth. He also contributes to industry and academic leadership through service on multiple regional advisory and association boards.
Virtual Link and Access Code:
Location: VIRTUAL
Room: Microsoft Teams Conference Call
Meeting ID: 211 609 581 267 5
Passcode: 9WF7MK36
Dial-in by phone: (206) 691-8827
Phone Conference ID: 913 005 304#