As you plan for the second half of 2020, it's important to review your builder rebate programs to ensure they are structured to help your business as well as your builder relationships. Rebate programs have a positive return as they not only help to grow your business, they allow for tracking of critical information about who is using your products to identify future opportunities. Here are a few questions to consider:
#1 Do my programs give me insight into the products the builders are using?
#2 Do my programs help me understand the style or product preferences of different builder segments?
#3 Do my programs help my sales team identify opportunities for upgraded sales?
#4 Do my programs help my sales team work more closely with my channel partners?
#5 Do my programs provide information that helps my sales team operate more efficiently to manage builder relationships?
#6 Do my programs provide a competitive advantage over other manufacturers in my product category?
To explore innovative ideas on how to make your rebate programs work for you, contact our Director of Business Development, Rick Maurer at: RickM@builderpartnerships.com or (484) 752-8583