Original article by: BUILDER Online
Reimagined product line includes the Founders, Visionary, and ArtÍssa collections.
Therma-Tru has reimagined its Classic Craft premium entry door series, with new and old options developed and curated based on customer preferences and trending design styles. The new Classic Craft will be divided across three collections, each one made to align with home design styles that buyers are looking for, according to the manufacturer.
“We wanted to make it easier for homeowners and trade professionals alike to find the on-trend styles they’re seeking,” says Mark Ayers, senior vice president of marketing and product development at Therma-Tru Corp. “The restructured Classic Craft series simplifies and streamlines the shopping process.”
The ArtÍssa Collection is designed to “pay homage” to the styles of the American Arts and Crafts movement, with clean lines, Craftsman-inspired glass, and Shaker door styles. The Founders Collection takes inspiration from traditional and rustic styles, including arched details, embellished panels, and intricate glass designs, and the Visionary Collection offers streamlined, modern aesthetics, with minimalist details and sleek lines.
The updated Classic Craft series is set to launch this month. thermatru.com