Original article by: Lita Dirks & Co.
Why Merchandising Kids’ Spaces is Important
Model homes are a significant investment for a builder. And as such, every inch is important. With that in mind you may be thinking, “Why spend the money merchandising a kid’s room or other spaces related to children? Aren’t they just secondary spaces? Isn’t it the adult and not the child that’s buying the home?” When merchandised effectively, these secondary spaces can help sell the model. These spaces might even be the final emotional reason for the sale to close.
Read why merchandising kids’ spaces is important, and when done correctly, can be effective selling tools.
Kids’ Spaces Can Help Relax the Mood
Buying a home can be incredibly stressful. In fact, according to an article in HousingWire.com, many Americans say buying a home is the most stressful thing in their lives. It follows then, that touring a model home, while exciting, can also make someone feel anxious. That’s where good merchandising comes in. Having a whimsical, engaging kid-focused space along the tour helps to relax the overall mood and lighten the experience of the potential buyer.
Kids’ Rooms Can Spark Joy
In addition to lightening the mood of a model home tour, a creatively-merchandised kid’s space can make you feel happy, just by looking at it. It can bring out the kid in all of us. Following the buyer profiles, our designers create spaces that speak to the child in all of us. Whether it is by using a sports-specific theme, animals, or just bright, joyful colors, kids’ rooms can spark joy in (almost) everyone walking a model.
Kids’ Rooms Promote Inclusion
Including a merchandised room or rooms that are specifically for children sends a message that you understand that buying a home impacts the entire family. It shows consideration and inclusivity. Further, it helps humanize the builder to the buyer.
While not as sexy as a gourmet kitchen or as luxurious as an owner’s suite that includes a sitting room and a spa bathroom, kids’ spaces are incredibly important. When done correctly, merchandising kid-focused rooms and spaces in a model home can be effective selling tools. It can be the thing that sets you apart from the competition. Never underestimate the power of emotion to sell, and kids definitely have that power.
To learn how we can help you merchandise your model home to help set you apart from the competition, contact us today.