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Most home builders think of branding or marketing as a cost to manage; something to invest in when business is strong and cut when margins tighten. But the builders who consistently outperform, have figured out that reputation is a business system with strategic branding and marketing at the heart of it all. When this is built with intention, it drives measurable revenue.

In this webinar, Karl Peters, Chief Creative Officer and Partner at Bluebird Branding, makes the case for brand and marketing as a direct profitability lever; one that shortens your sales cycle, strengthens your referral pipeline, and gives you the pricing confidence that holds under pressure. 

You'll walk away understanding the strength that strategic branding and marketing holds in your business strategy, and the practical steps to start closing the gap between where your reputation is today and where it needs to be.

Wednesday, September 2, 10 AM MT / 12 PM ET
 
 

Speaker:


Karl Peters

Chief Creative Officer
Bluebird Branding

Karl Peters is Chief Creative Officer and Partner at Bluebird Branding, where he helps organizations turn their brand into a measurable driver of business growth. An expert in brand development and design, Karl has led programs for clients including Johns Hopkins Medicine, Loyola University Health, and Associated Bank, and earlier in his career held senior design and project management roles at Texas Instruments. He holds a Bachelor of Fine Arts in Graphic Design from the State University of New York at Fredonia and has taught design at Metropolitan State College of Denver.