February 2026 Monthly Briefing: The Next Cycle Belongs to the Prepared
Posted On 24, February 2026
In this month's monthly briefing newsletter...
Shinn Group President, Emma Wildermuth, acknowledges that this market cycle has tested margins, patience, processes, and people. The question is, are home builders positioned to capitalize on what comes next? Read the lead article to discover the three factors that will separate leaders from the pack. Watch an informative video to learn why more pros choose TimberTech. Discover how Tim O’Brien Homes streamlined their complex custom-building process by adopting Higharc’s visual, integrated platform. The Shinn Group / Builder Partnerships team is saddened to share that Ernest Robert "Buddy" Coleman, founder of Rausch Coleman Homes, passed away on December 22, 2025. Shinn Group Consultant, Mike Welty, believes the problem with inconsistent sales leadership models didn’t start in a weak market. It started near the end of a strong one. We encourage builders to take Pro Builder's 2026 Top 200 Survey.
